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Kem Chicks began with the efforts of the company founder, "Bob" Sadino, who sold eggs of imported chicken that was locally-bred door to door in Kemang District.
His success in breeding Imported chicken in Indonesia. As the market responded positively, he started his small shop he named “Kem Chicks”. The business acquired its name by adopting 3 words of the district of the company first established, Kemang, while “Chicks” was chosen after Bob Sadino’s initial business.
He became respectively known by expatriates and developed his business chain from selling eggs to imported goods, then he established a supermarket on March 1, 1970 under the legal entity PT Boga Catur Rata to fulfil the growing demand of imported goods. The struggle, and the unique value of the supermarket has made it famous for its mix of imported products and humble services.