Description: Aim 500% Up with video marketing! Convey product value, excitement of event, company attractiveness. Japan-San Francisco based video marketer Kimiaki Ogawa's HP
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Kimiaki Ogawa
On average, 5 times more people are reading the headline than the text.
It means if 10 people read the headline, only 2 will continue to the text. In other words, If a headline could appeal to all 10 people, that advertisement will have 5 times more chance of being read than on average. Therefore, David insisted on the importance of headlines over and over.