Description: Kraft is an Interdisciplinary artist and researcher based in Tokyo, Berlin & Vienna. His work spans media, computer science, critical design, philosophy and art.
SELECTED WORKS
Started in 2011, ongoing to this date
An online intervention and mystification of a scientific breakthrough of a discovery of previously ‘non-existent’ colour. Presented in a form of a website of a fictitious American company, video ads and mockumentary interviews became a viral sensation attracting mass attention on the internet.