kraft.studio - Studio Ègor Kraft

Description: Kraft is an Interdisciplinary artist and researcher based in Tokyo, Berlin & Vienna. His work spans media, computer science, critical design, philosophy and art.

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Started in 2011, ongoing to this date

An on­line in­ter­ven­tion and mystification of a scientific break­through of a discovery of pre­vi­ously ‘non-existent’ colour. Presented in a form of a website of a fictitious American company, video ads and mockumentary interviews became a viral sensation attracting mass attention on the internet.

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