Kristi Lira
Description: Highly conceptual ACD Copywriter who's highly likely to crack sitcom-y jokes in certain rooms and Zooms (versatile, thoughtful, collaborative and prolific too).
Moms can party hard too, bruh.
We had so much fun juxtaposing moms’ inner party animals with their everyday moments and demeanor to launch Hefty's new crack-resistant cup. Yup, this cup can stand up to even the most experienced party people.
The spots were featured on Hefty's Facebook, Twitter, YouTube and Pinterest pages—gaining more than a million views in just a week. They've racked up more than 200 million views since.
Kristi Lira