Description: Two Swedish Eyes on Media and Public Relations
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Two Swedish Eyes on Media and Public Relations
Vårdinnovation, a controversial Swedish health care company, created a fake Communications Officer because management didn’t want to be personally exposed in media. The company recently went bankrupt because of an alleged bribe scandal, created the profile Sara Johansson on LinkedIn with more than 500 contacts, for a press spokesperson that did not exist.
“Sara Johansson” only responded to media requests by email and has been quoted in several Swedish media in recent months. But she does not exist. Her profile picture on LinkedIn is most certainly created by an AI software like the one behind the site www.thispersondoesnotexist.com which creates realistic photos that look like a real person, but is not.
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