John Arnold: the web site
Description: The official site of Linkage Systems Corporation, Westborough, MA. Linkage Systems focuses on affordable and easy to deploy solutions that enable local advertising outlets to fully leverage the existing investments in national and regional brand advertising. By integrating advances in mass customization, digital imaging, and automated workflow technology, Linkage Systems is positioned to help local businesses compete effectively in a marketplace driven by increasingly sophisticated consumers who
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In this era of internet-enabled commerce, the cliché – 'The more things change, the more they remain the same' – still rings true.
Some consumer behaviors have changed. Merchants have to be aware that today's shopper often begins with a search engine. People often begin their 'shopping' by finding product features, prices, and availability in a results page from Google, AOL, Yahoo, eBay, local newspaper web portals, etc.
Some consumer behaviors have not changed. More often than not, consumers are looking for a local outlet to make their purchases. Closing the sale remains a predominantly local transaction between a local customer and a local merchant.
John Arnold: the web site