Prior to joining the Health team, as the sole designer partnering with three PMs on the Relationships team, I oversaw two big projects: Follow Nudge and Twitter Circle. Joined the Health team late Q2/2022 to work on Societal Health and designed the Brazilian elections pre-bunk prompts. More recently, worked on the Actor/Reporter Experience team, doing research, and partnering cross-functionally with various pillars in the org to define areas of opportunity in facilitating access to safety standards. [more i
Projects include: the Gatorade Gx App score and insights experience; Home Depot's concept for the in-store app experience; Vistaprint's design system and the Logomaker experience; Nike's internal tools design system; Fresh Direct's design system. [more info upon request ]
Grupo ZAP (the leading real estate tech company in Brazil) was born from the merger of Viva Real and ZAP imóveis, two very similar, but individually complex products designed to help people's journeys in the search for a new home. Not surprisingly, the merger of the two most prominent names in the industry – as beneficial as it was – came with a new set of challenges for the company in most areas.