Description: Marco Casanova is Amazon's best selling author who writes branding and marketing books. Marco Casanova's Pop Up Brands and Branding IT 3.0 are the best book
In his latest book Pop-Up Brands, Amazon’s best-selling author and co-founder of INBREC, Marco Casanova unearths the secrets of next-generation brand management. He introduces readers to a rule-breaking and game-changing mindset of Branding. In his previous book Branding IT 3.0, which was an Amazon bestseller, he instituted foundational principles of Branding by giving examples of best practices by top brands. Pop-up Brands puts forth transformational plans that organizations can adapt to outshine competiti
A fundamental element to succeed in this dynamic age is to integrate the customer into the value creation and how they actively contribute to the overall Brand experience. These methodologies taught in Pop-Up Brand would help you to create a sense of belonging, bonding, and recognition among your customers
Utilize the model developed by Marco Casanova to understand how to monetize platform economy by moving away from linear business and focusing on return on asset instead of return on investment.
Gestalt Kommunikation – Identity – Branding – Interaction
Marco Casanova - Best Selling Author of Branding and Marketing Books
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Gestalt Kommunikation – Identity – Branding – Interaction
Gestalt Kommunikation – Identity – Branding – Interaction