Matching Local SEO and Marketing Opportunities
Description: By now, the Internet is more than billions of pages large, so it doesn't take too much analysis to appreciate the chance of someone finding your site by
By now, the Internet is more than billions of pages large, so it doesn’t take too much analysis to appreciate the chance of someone finding your site by accident is close to zero. Generating traffic to sites is as big a challenge as keeping customers’ interest once they’ve arrived.
The goal, therefore, is to optimize the traffic-generating capacity of every possible channel to achieve maximum visits to your site. You’re not surprised. It’s obvious, right? However, I constantly encounter ignorance of this matter. Many brands are far from perfect in the traffic-generating arena.
In my years of experience, I’ve found offline activities are highly successful at generating online traffic. Again, not surprising. What is surprising is many companies, for some reason, have difficulty understanding the importance of securing online traffic by communicating the Web site’s message offline.
Matching Local SEO and Marketing Opportunities