Marketing Babylon – תרבות רשת ישראלית ופרסומים שונים / מוסף עברי-ישראלי לבלוג באנגלית marketingbabylon.com
Description: Between culture and marketing, theory and practice
This guide is a labour of love for humans, not technology. It was born from my frustration with current writing about ChatGPT in general, and practical advice on LinkedIn in particular. And honestly — from a feeling of urgency, as I fear the bad advice will take hold and create bad business outputs, damaging careers and adoption rates for AI.
Currently, the debate about ChatGPT’s usefulness (and the usefulness of language model chatbots in general) is dominated by the question “Is it a search killer?”. I believe this question comes from a spin that Big Tech propagates because it’s good for the share price. You can find my full view on that here . But when this spin spreads into the practical discussion, framing our perceptions of how this tool may change our industry (by which I mean marketing, strategy, brand, media, creative, design, advertis
This ‘blurry vision’ framing usually results in three kinds of ‘advice’:
Marketing Babylon – תרבות רשת ישראלית ופרסומים שונים / מוסף עברי-ישראלי לבלוג באנגלית marketingbabylon.com