Description: This is the 4th annual Marketing Relationship Survey from Setup® - which is a matchmaker between brands and marketing agencies. This survey provides insight into the state of the agency/client relationship.
AgencySparks ignites relationships between marketers and specialist agencies. Corporate marketers often require help from experts, but can\u2019t always find them. AgencySparks connects corporate marketers with vetted, specialist marketing agencies, each with their own area of expertise.
Read the 2022 Set up Marketing Relationship Survey results here.
For the past four years, Set up has conducted a Marketing Relationship Survey to take the pulse on how Companies (Brands/Clients) and Marketing Agencies operate and work together. Because we live in the space between Brands and Agencies, we are in a unique position to bridge any gaps - in communication, work style, work needs, and more. In that vein, we’re excited to share the results of this year’s survey to provide insight and perspective on the current state of Agency-Client relationships.