Description: We Compare the best Marketing Technology software and services based on "real life briefs & competition conditions".
Some Key players in the Social Media Industry were either involved in Merger & Acquisition activities (ie Brandwatch & crimson, Linkfluence & Scoop.it, Ipsos and Synthesio, Meltwater & Sysomos , Cision & Falcon Social) or were acquired (Talkwalker, Mention).
In addition to internal changes, there were also major changes initiated by data providers(Shutdown of the Instagram API , and major changes in Twitter T&C’s) or legislators (RGPD).
Before long, it became nearly impossible to keep up with the landscape evolution (especially added up with all other Martech activities).