In my business of restoring photographs, one of the most common complaints is faded color photographs from the 1970’s- 80’s. Daily, I see pictures that have bleached out to various shades of green to magenta.
I got into the photo finishing business in 1973. Before that I was involved in photographic retail where we not only sold equipment but handled a lot of photofinishing as well. It was in the 1970’s that a scandal of sorts broke out when people began to be concerned by the lack of longevity of color prints. Just about everyone in the business knew that the color prints of the day had a life expectancy of somewhere between ten and twenty years. Since photos were promoted as a way to hand down memories through
Our business was strictly black and white photography, which is inherently stable, primarily because we wanted to make only permanent prints. I couldn’t in good conscience make prints that I knew would begin fading in a very short time. That is the big reason that fine art photography was limited to black and white for many years.