Description: matt holloway, design, studio, matthew holloway, graphic design, branding, art direction, creative, logo, identity, packaging, advertising, Nashville, New Orleans, Atlanta, Franklin
Wait, what!? Any eye drop that treat’s blurry near vision? An integrated product and brand launch for Abbvie’s newest pharma product Vuity. The campaign led with Digital video/broadcast with integrated messaging and content that serviced digital media, email, print, collateral, packaging, web & social.
National print ad campaign that puts the FUN back into senior living — a category that has gotten quite "old." Winner of 5 Nashville Addy awards including 2 Golds for Best Print Campaign, and Best Print Ad.
Integrated digital video campaign with media placement in TV streaming services like Hulu and Youtube TV. The “At Brookdale” concept was a big success in appealing to potential residents looking for a safe place to call home. Over 1.5 million impressions.