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I’ve been real fortunate to work with clients of all sizes and industries to build a wide variety of websites and web apps. Many of these projects used a content management system like WordPress , Craft , Shopify , and Squarespace , for which I developed custom templates from scratch, and tailored the editing experience as much as possible (i.e., custom fields with ACF) to make it easy for anyone to manage and update content.
A site should be responsive for mobile devices, quick to load, and accessible — and hopefully offer a few delightful details, even if they don’t call attention to themselves.