Claire Whitman — Brand Design & Art Direction
Description: A multi-disciplinary designer working at IDEO in San Francisco.
Expanding on previous work for a luxury beauty retailer, my team at IDEO designed a Minimum Viable Product (MVP) for an app that aimed to support our client's omni-channel retail strategy, enhance in-store engagement, support conversations between beauty experts and customers, and bridge the in-store and digital brand experience. As the Interaction Designer on the team, I was responsible for the end-to-end user experience of the product. This included developing early concept sketches to explore design id
Our client, a luxury beauty retailer in the US, partnered with IDEO to develop visionary blueprints for its next-generation flagship stores. Our goal was to create client-led, technology-enabled, and omni-channel retail experiences that would elevate customer satisfaction and retention. In a 12-week project, my team sought inspiration from best-in-class luxury retail and service experiences, and engaged in extensive research, including speaking with industry leaders and gathering feedback from key custome
Our client, a major player in Silicon Valley, approached IDEO to formulate a future-facing strategic vision for their e-commerce platforms that would address the unique needs and behaviors of the next generation of shoppers, as well as fuel platform growth and support a shift to the Global Youth market. Over a period of four months, our team engaged three cohorts of young adults across India, Japan, and the US to imagine, build, and validate possible design solutions. This iterative and highly collaborative
Claire Whitman — Brand Design & Art Direction