I’m a writer, editor and creative strategist currently working in content marketing at Insider Intelligence, the research division that joins eMarketer and Business Insider Intelligence.
Previously, as executive editor of branded content at St. Joseph Communications—Canada’s largest publisher of magazines—I produced sponsored editorial for award-winning media brands such as Toronto Life, Maclean’s, Chatelaine, FASHION, FLARE, Today’s Parent and Canadian Business.
For more than 10 years, I’ve worked at the cross-section of journalism, brand communications, paid media and marketing, driving measurable results for a broad range of clients looking to share their story with impact and purpose.