Description: Cherry red steaks and moisture-rich prime cuts vie for shoppers attention when you use Promolux low radiation diplay case lighting.
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The right lighting makes for a remarkably more appealing merchandising display which catches even the most critical eye of a any consumer.
Today's shoppers carefully select their meats based on cut and freshness. How does a customer judge fresness? By the color of the meat. If a steak is brown or light pink the shopper will choose another cut that is tender and cherry red.
Many shopppers by-pass the packaged meat selection at the front of the display case and go right for the items at the back. Why? Because even on some subconscious level, consumers understand that the ambient light and heat at the store level is affecting the quality of the meat.