public opinion
Media Dragon
This post originally appeared as an insight for Outsell’s customers. Republished with permission. At a recent industry event, panelists from Adobe and Comcast agreed that if TV Everywhere is to succeed, it must be kept simple . That’s not as easy as it sounds. The complexity of TV Everywhere is a symptom of the complexity of TV itself. How complex is TV? TV is so complex that…
Implications Somewhere in the middle 2000s, TV became more complicated than the internet. As television became more complex, the internet became a lot simpler. If Alice, Bob, Carmen, or Dimitri don’t know where something is on the net, they know that Google can get them there. If they’re looking for a television program they’re likely to start with Netflix. If they just want to know what’s going on, they’ll check Facebook or Twitter. If they want to buy a book, they’ll go to Amazon. And Google will get them
This post originally appeared as an insight for Outsell’s customers. Republished with permission. YouTube has increased the share of revenue it takes form its content parters from 30% to 45% . This may still be cheaper than going independent. Important details YouTube is changing the way it shares revenue with its content partners. It’s moving from taking as little as 30% from the ad revenues of (preferred, high-profile) partners to taking 45% of the ad revenue from (nearly) all partners. The carrot attache
public opinion
Media Dragon