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We are all well aware that there is money to be made from online advertising, whether directly promoting your own products/services or serving ads for your advertisers. If you have built up a large mailing list over the years and are not including ads in your emails and newsletters, you could be missing out on a lot of money. Going with an email ad server has a lot of benefits, some of which we will discuss in a moment, and you will find it to be a great way to increase your income using email advertising.
Monetize transactional messages Whenever you make a purchase online, the vendor will almost always send you an email confirming your order or updates on your existing order. There are millions of these routine and seemingly boring emails going out every day. When it comes to online transactions, consumers tend to go over those messages again with a fine-tooth comb to ensure that the purchase is as it should be. At this point, you are reaching someone who is already in a buying mood, so what better time to t
Cross-promotion If you go online to buy a printer for your home or office, chances are that the seller will also try to sell you extra ink cartridges at the point of sale. This is cross-promotion and it is very common. There are all kinds of ways that you can use ads to sweeten the pot on a specific offer. You could try pairing your own items or perhaps add something from your value-added partners that will perfectly complement the products that you are promoting in your email campaign.
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