“Next to doing the right thing, the most important thing is to let people know you are doing the right thing.”
These words are the driving force behind Mia K. Scott-Aime’s 15 year-long career in communications, focusing on helping brands tell a good story by having a good story to tell. A proven media relations strategist, Mia is known for her ability to help brands build those stories around meaningful business solutions, corporate objectives and industry trends. Mia is a master curator of business narratives that are authentic, yet relevant to the current cultural zeitgeist. In other words, she knows what’s “hot”
Mia currently serves as Vice President of Corporate Communications at BET, a Paramount company. In this role, Mia leads narrative development and media relations strategy that shapes awareness, attitudes, and perceptions of Paramount Corporate/Paramount brands among our advertisers , employees, industry executives and partners, consumer press and trade media, while collaborating cross-functionally to ensure consistency across brands and global markets. This includes the creation of brand strategy around cor