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I am a seasoned product designer with over 16 years of experience in both the B2B and B2C worlds. While remaining a hands-on practitioner, I've also built and led small design teams that have consistently delivered high-quality work on time and on budget. I have a passion for tackling complex problems and crafting elegant, simple solutions that surprise and delight. I'm also interested in the neuroscience of UX. Certified in design strategy , I mediate between user needs, business objectives, and technical
Conducting user research. Making assumptions and hypotheses. Answering the critical question: “Who are we designing for?”
Distilling user research. Building empathy maps. Crafting personas and customer journey maps. Sketching and wireframing.