THAT takes a stand.
THAT worked in partnership with non-profit, LetAlone, to create an activation and film that raises awareness around data privacy issues and offers people a better alternative. Our campaign features a vending machine positioned outside of a well known search company's NY offices. The vending machine includes a variety of “snacks” for sale. But upon closer inspection, the packaging reveals intimate personal data about people with a corresponding price to simply demonstrate how easily data is purchased and con
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