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SEO stands for Search Engine Optimization. It is a digital marketing process that entails optimizing your website and its content for greater visibility on search engines like Google. SEO is an intentional, data-driven approach to increase the quality of your business’s digital marketing and the visibility your business receives. The benefits of SEO can only help your business, making it worth the time spent researching. SEO takes a lot of deliberate analysis. It is a complex, ever-changing practice.
SEO helps build long-term equity for your brand. A good ranking and a favorable placement help elevate your brand’s profile. People search for news and related items, and having a good SEO and PR strategy means your brand will be seen.