Erli Grünzweil
visualculturist
Description: Nadja Zerunian designs spaces and limited-edition collections that highlight the potential, relevance, and knowledge of artisans in many parts of the world.
I love to tell stories but am afraid of words. An obsessive of sorts – composing & assembling / arranging & rearranging to showcase excellence of master artisans I have met over the years. Their competence in making things & their ease in materializing thought demand to be shared. Preserving crafts & keeping traditions alive might seem redundant. An afterthought. A sentimental notion. But creating objects is a fundamental part of the human condition & the beginning of it all.
After years as a creative force for big international companies like Georg Jensen, Calvin Klein & The Swatch Group & creative consultant for the United Nations Development Organization I cofounded co/rizom to develop a tool that connects traditional artisans with global retailers.
Current collaborations: Albania, Algeria, Austria, Georgia, Italy, Kenya, Lebanon, Romania & Uzbekistan.
Erli Grünzweil
visualculturist