台湾之美－探索神奇魅力的绝美之旅
Description: What is negative marketing, what methods and technics of negative marketing exist and what issues of ethics should be considered while using negative marketing campaigns.
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Negative marketing involves making other companies who are your competition look bad. This is a ploy used in order to make your product look better than theirs in the eyes of the consumer. While some people may find this to be unfair or unethical it is a marketing strategy used all the time. Why? Because it gets attention and it really seems to work.
In the world of advertising, this type of marketing is aggressive. Yet they term it as comparative marketing instead of negative marketing. That way they aren't labeled as trying to sabotage the business of someone else. In order for negative marketing to work though you must has a company name that consumers have grown to trust. If you don't appear to be credible they aren't going to listen to what you have to say.
Research has shown that the information offered with negative marketing tends to remain with the consumer for a very long time. They won't easily forget the message they have received from you. They really get the consumer to explore their emotions about the information they have been given. It is this type of response that gets results for the advertiser and increases sales.
台湾之美－探索神奇魅力的绝美之旅