Description: Thinking through the mind of the consumer.
Eye tracking is about where we look, what we look at, how much time we spend looking at it, how our pupils react to different kinds of visual stimulation and when we blink
Dive into the fascinating world of eye tracking
The HMS’s Neuromarketing Manager program teaches you how to apply theoretical knowledge to directly your professional practice, and how to successfully implement neurological research findings to enhance day-to-day performance.