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Business owners would like to believer that they know everything they need to know about running a successful business. They’re all smiles and full of confidence, but right about the time you ask about their social media strategy, the smiles start to fade and consternation starts to show itself. The truth is that while most business owners are on top of most things, social media strategy isn’t one of them simply because they don’t “get it”. This isn’t to say that these owners are bereft of common sense or i
As a business owner, you owe it to yourself and your employees to be as connected as possible, and having the right social media strategy is vital to meeting this goal. Here are a few things that you need to know:
Understand Why You’re Using Social Media — Do you ever wonder why you’re even on social media? Businesses do actually create social media accounts on various platforms, but that’s as far as they get in the process. If you don’t know why you’re using any of the platforms, you can’t possibly detail a strategy that’ll be effective.
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