Description: The portfolio of Nick Guarracino
DiRx is an emerging online pharmacy created to deliver low-cost, FDA-approved medicines right to your door, with no insurance needed. Working hand-in-hand with marketing and operations, I was hired to oversee the development of the entire brand experience for both Consumer and Healthcare partnership markets. As a start-up in the space with fierce competition from much bigger players, creating a compelling brand voice and image were crucial to DiRx's success. The brand was built from the ground up, starting
Wben the Metropolitan College of New York needed help boosting their student inqueries, my team and I answered the call with one of their most successful campaigns to date. "Accelerate Your Future" is in its 3rd year of promoting the college and all it has to offer. The school focuses on "purpose-driven" students returning to school after having had experience in the workforce, mothers who took time off to raise their children and now want to return to get a better position, and students who just want to ma
Imagine being 7 years old and being told that you have to take injections, 3 or more times a day, for the rest of your life just so you can feel normal? Thats what life is like for kids with Type 1 Diabetes. Eli Lilly, trailblazer in the field of diabetes care, and Disney formed a partnership to help kids with diabetes feel like kids again. I have had the good fortune of working with the amazing folks at Disney and Lilly to help bring their collaboration to life. Disney created a character named CoCo, a mon