Description: Purpose-built data infrastructure delivering audience-based insights, narrative analysis, and empirical validation of cultural strategy. Explore.
People are steeped in stories. They’re constantly moving through media, giving rise to a terrain of deeply held narratives about how the world works, what matters, and what’s possible.
Understanding how to navigate this terrain—and find, reach, and resonate with the right audiences in today’s media minefield—is the work of the Narrative Observatory.
With data infrastructure purpose-built to deliver audience-based insights, narrative and network analysis, and empirical validation of cultural strategy and content, we help strategists and creative practitioners identify story opportunities and challenges across a range of social issues.