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Power up your strategies and get to know the feelings and the identity of the digital natives in-depth. Join the Observatory to gain exclusive insight and information about the trends and attitudes of Generation Z.
ObservatoryZed was born to spread information, data, and analysis on the new generations, creating reports and insights to be shared with all the realities that want to understand them and get their attention.
ObservatoryZed focuses on the Z Generation: it is a space made to observe the tastes, attitudes, and needs of the new generations.