Description: In recent years, powerful new forms of influence have been discovered that the internet has made possible. In the present paper, we introduce another new form of influence which we call the “opinion matching effect” (OME). Many websites now promise to help people form opinions about products, political candidates, and political parties by first administering a short quiz and then informing people how closely their answers match product characteristics or the views of a candidate or party. But what if the ma
internet (24779) the (19330) questionnaires (486) elections (470) robert epstein (42) political parties (28) ssrn (14) the opinion matching effect (ome): a subtle but powerful new for (1) yunyi huang (1) miles megerdoomian (1)
65 Pages Posted: 9 Aug 2023
American Institute for Behavioral Research and Technology
Date Written: August 4, 2023