In an increasingly competitive premium burger market, Gourmet Burger Kitchen set out to regain the attention of their beloved consumers. To achieve this, GBK created a memorable campaign that conveyed their unwavering belief in the quality of their burgers.
Advertising’s annual summit – LEAD – brings together over 300 people from agencies, brands and media to debate the role, rights and responsibilities of advertising. Jamie Oliver will headline LEAD 2016, kicking off a morning of industry-wide debate on advertising’s responsibilities.