Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.
Springetts Brand Design Packaging Monday, 7 August 2023
Springetts were asked to develop a range of gift caddies for Williamson Tea and transform its elephant branding into a unique three dimensional icon. The distinctive shape gives the brand strong on-shelf presence and powerfully links the caddy with the brand logo (an elephant). The launch of a range of elephant caddies, each with different graphics and characters, allowed the brand to appeal to a wider audience and for the caddies to become collectible items.
Give Get Design