paidsearch.co - Paid Search | Empire Builders | Google Ads Management | Eau Claire, WI

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Description: Empire Builders is a top rated online advertising agency and Google Ads management and consulting service in Eau Claire, WI. We are the leaders in topic-based paid search advertising. Paid search is a powerful tool for businesses, allowing them to reach ideal customers by placing paid search ads in front of customer actively searching for specific products or services. This targeted approach ensures that search ads are seen by users with intent, driving traffic, leads, and sales.

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What Is Paid Search Advertising? Explain By Empire Builders  

Paid search advertising is a form of digital advertising where advertisers pay to have their ads displayed on search engine results pages (SERPs) when users search for specific keywords or phrases. These ads typically appear at the top or bottom of the search results page and are labeled as "sponsored" or "ad."

The most common platform for paid search advertising is Google Ads (formerly known as Google AdWords), which allows advertisers to bid on specific keywords and phrases relevant to their business. Advertisers create ads with headlines, descriptions, and a display URL, and then set a bid for each keyword. The bid amount represents how much the advertiser is willing to pay for each click on their ad.

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