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One of the smartest marketing people I ever met told us the essence of marketing one day at a meeting: “You try something. If it works, you do it again; if it doesn’t, you try something else.” At the time I was a writer at a small technology company where marketing executives lasted an average of six months (and it took up to two years of searching to hire another one). Why? Continue reading →
I just finished reading Cuckoo’s Calling and thoroughly enjoyed it. For anyone who doesn’t know yet, this is the newest novel by J.K. Rowling of Harry Potter fame who had an unhappy experience with her first after-Potter novel A Casual Vacancy . She wrote Cuckoo’s Calling under a male pseudonym, and the book was essentially a failure until the true author was revealed. What I find depressing is that a fun, beautifully written “first” book, as good as the best-selling Gone Girl , cannot find an audience unt
Why Did I Not Hear about Cuckoo’s Calling ?