Description: Kirk Cheyfitz, pioneer of narrative advertising and content marketing, is a storyteller, narrative expert, and political advisor who helps progressive causes and political candidates win a more just and free America.
Making the truth sound true to support progressive change
My job, I like to say, is to make the truth sound true — an increasingly difficult task in this age of disinformation and disbelief.
I create narrative strategy and help to tell the stories that persuade people to take action by engaging them at a deep, emotional level. I help to create victories, small and large, that drive progressive change. I also continue to write, publish and teach about politics, justice, narrative change-making, and the uses of storytelling to create a better world.