Description: Pricing Strategy Executive Education and Management Training programs give managers practical insight that leads to immediate impact on the company bottom line.
pricing strategy (31) pricing executive education (5) pricing management training (5)
Pricing Management - Prof Dr Joern Meissner
In today’s hypercompetitive business environment, pricing is the strongest determinant of profit. Few firms, however, have developed a pricing strategy designed to capture the maximum revenue potential from their customers. This failure to address pricing in a systematic fashion can have an enormous negative impact on the firm’s bottom line. In an attempt to help companies address this glaring shortcoming in their strategy, the Pricing Group at Lancaster University Management School has built this website a
In addition to the information on this website, we also offer executive education in the form of a Pricing Strategies and Revenue Management Seminar. The program introduces managers to the fundamentals of pricing, helping them to develop a framework that is applicable within the context of their industry. Participants acquire strategies, tools and best practices for rigorously tackling pricing issues at both strategic and tactical levels. They will also be able to systematically identify opportunities to bo