Description: Modern Floristry. Your brand, inspired. Primavera is a floral direction studio in Atlanta. With clients in culture and commerce, we focus on floral design projects within the fields of art, film, and fashion.
film (21059) fashion (16202) commercial (15439) interior design (7236) editorial (3417) botanical (339) floral design (331) subscriptions (306) primavera (208) ashley overholser (1)
Playing with juxtapositions of new and old, masculine and feminine, light and dark - the unconventional excites her. She loves designing with seasonal varieties, unexpected foliage, and tapping inspiration from unpredictable sources.
Her signature work evokes a sense of loose wild abandon while incorporating an edge of restraint. She views botanical design as living artwork and strives to push the limits of her creative imagination.
Ashley brings unparalleled experience and vision to floral art that elevates corporate events, editorial and advertising photo shoots, and commercial interiors.