Description: Just another WordPress site
QualTopics™ is an online, text-based qualitative research tool which allows a moderator to chat live, one-on-one with a respondent, using a platform similar to instant message, to gain deeper insight into opinions and perceptions. QualTopics™ provides high impact research to further uncover valuable consumer insights which can help guide your key strategic business decisions.
No matter what phase of the research cycle you are in, QualTopics™ can help you gain valuable understanding and insight into your consumers’ thoughts, attitudes, beliefs and experiences that may have been left inarticulate through standard quantitative questioning alone.
QualTopics™ can be utilized one of two ways: