Description: CEO/Founder, Skift, travel intelligence company. Founder, paidContent. New Yorker, Global Soul. Selected travel pics, on 500px On this blog: travel, building businesss, media, life, and such...
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At all times, the struggle you have as a bootstrapped media company is between simplifying your business to scale versus complicating your business to scale.
It’s tempting to look at software businesses and wish that scaling a media company could be just as binary. In the software world, you grow by building a single product, refining it, and selling that relatively static product millions of times over, just like Slack.
In media, it’s much more challenging because you have to bring along all the revenue streams—subscriptions, advertising, events, commerce, or variations of these. These streams help you diversify your revenue in a fragile media revenue ecosystem.