Description: A blog about Strategy, Business, Startup, Research, Science, Cloud, Distributed systems, and everything in between
A blog about life, Engineering, Business, Research, and everything else (especially everything else)
It is becoming increasingly difficult to demonstrate the ROI of online advertising clearly. Uber just run an experiment by turning off 2/3 of their ad spending ( $100M out of $150M). Uber discovered they’d been defrauded as there was no change in buying behaviour.
Sure, TODAY, it doesn’t have the impact they’d like it to have, but the investments PRIOR were key to ensuring their success.