Home | Gearmark
Gearmark Foundation
Description: Discover the new book by Mary Brodie, Revenue or Relationships? Win Both. Learn how automation has made customer experience is becoming such a hot topic and how people are now at the center of your business.
marketing (39642) branding (17087) user experience (2373) relationships (2154) customer experience (797) loyalty (487) revenue (402) accountability (272) metrics (155) operation plan (1)
Revenue or Relationships? Win Both outlines how automation has enabled businesses to return to what they were always about: relationships and people. We sometimes forget that the key ingredient to business success is strong relationships with customers and employees. How a customer experiences your business forms the basis of a relationship with him or her. This is why customer experience is becoming such a hot topic today.
After reading this book, you can learn how to shift your mindset to develop not just better customer experiences, but better customer relationships, in your business.
Mary Brodie is an experience strategist who has been helping companies create memorable customer experiences for more than 20 years. Throughout her career and while at her company, Gearmark, she led teams in enterprises and startups that contributed to the bottom line. She worked on apps, websites, content strategy, and lead gen programs. Mary attended MIT and graduated from Simmons University (BA and MA) and IE University in Madrid (executive master’s in corporate communication). She lives in Dallas, Texas
Home | Gearmark
Gearmark Foundation