Description: UX, UI Designer and Production Artist
music (53424) branding (16938) print (9455) production (8596) ux (4796)
Pat is natural language software which understands context and speaks your language. Exploring customer and business use case scenarios, we learned user needs and frustrations about chatbots, management software and how Pat can offer a better experience than state-of-the-art software for their client in customer support.
Scope of Work:
Given 3 personas from our retail client 99bikes, we assigned one to each of our 3 team mates and enquired about bikes and accessories across Sydney bike stores. Taking our developed characters online, we empathised our experience from the perspective of our personas, which influenced our survey and interview questions to see where we could improve 99bikes’ website.