Description: The STA is the largest member organisation for tourism businesses in Scotland and the leading representative body for its tourism industry.
The Covid pandemic had a devastating impact on most of Scotland’s tourism and hospitality industry and the supply chain that supports it. The sector is now challenged with the combination of high costs and inflationary pressures resulting in a cost of living and cost of doing business crisis which many tell us is tougher times than the Covid years. The STA as it always has been remains firmly on the front foot informing, supporting, and offering advice to its members and key stakeholders. This, in addition
Our focus is built around shaping a vibrant tourism industry for Scotland’s visitors and people and we work hard to influence the creation of supportive policy to enable Scotland’s tourism industry to reach its growth potential.
The STA connects tourism businesses, destinations, sectoral groups and other organisations to improve collaboration, knowledge and best practice sharing and to build and strengthen tourism’s voice.