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History abounds with examples of unsung science heroes, researchers and visionaries whose tireless efforts led to enormous breakthroughs and advances, often without credit or lasting widespread esteem. This is particularly true for women and minorities , who have historically been under-represented in STEM-related fields. English mathematician Ada Lovelace is broadly considered the first great tech and computing visionary — she pioneered computer programming language and helped construct what is considered

In 2011, a cognitive supercomputing system developed at IBM named “Watson” was pitted against, and subsequently defeated , two of the most successful Jeopardy! game-show contestants of all time. A project five years in the making, Watson was initially developed as a “Grand Challenge” successor to Deep Blue, the machine that beat Gary Kasparov at chess, and was a prototype for DeepQA, a question/answer natural language analysis architecture. Since his Jeopardy! triumph, however, Watson has been successfully

As part of our ongoing “ Selling Science Smartly ” series, we analyze the Watson campaign in more depth and feature an exclusive and insightful podcast conversation with the IBM marketing team behind it. Continue reading Podcast: Selling Science Smartly: IBM Watson Campaign →

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