Description: Stefan Engeseths fourth book, Sharkonomics: How to attack and defend your business in today’s disruptive digital waters.
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As Sir Richard Branson has said: "To survive, companies have to behave like sharks – if they don't keep moving they will drown." With digitalization, business is now as competitive as Nature, where everyone is on the menu. There are no longer limitations in terms of countries, markets or segments. Digital sharks such as Amazon and Alibaba are moving across the globe towards anything they can feed on. This increases the need for management to update itself in both attacking and defensive moves.
Sharks are one of Nature’s most revered and feared predators. But if you study their behaviour, you will learn that they are also highly strategic and efficient in the way they survive and thrive in Nature’s competitive environment. Inspired by the shark’s evolved (over 420 million years) instincts and strategic moves, this original and inspiring book provides businesses with 10 ways to attack market leaders and take market share. On top of that, it offers defence tactics against attack for those companies
Preface Introduction Foreward by Chris Fallows
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Stefan Engeseth. Creative Futurist. Keynote speaker. Author of Sharkonomics. Guest Professor (NYU Prauge)
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