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Critical thinker with an innovative mindset. Enjoying the “new” and courageous to open new roads. Driven by the desire to make a difference and to develop purposeful brands and organizations. True believer in the power of motivated people and collaboration. I am today a senior marketing executive with solid experience in many and different commercial, marketing and digital roles in consumer goods industries, having lead big projects, budgets and teams at global, regional and market level. I believe in conti
Leading the development and execution of all omnichannel digital marketing strategies and plans for B2B and B2C (Consumer and Customer Journey definition, SEO, SEM, web and mobile app development and activation, Social Media, Database engagement), partnering with key internal stakeholders
Leading the development and execution of all omnichannel digital marketing strategies and plans for B2B and B2C. Setting Up the Digital Transformation operation, structuring the department and creating new ways of working, as well as ensuring the right skills, partners and resources to enable the projects realization