Description: SickKids launches newest campaign – SickKids VS: This Is Why
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SickKids launches newest campaign – SickKids VS: This Is Why https://bit.ly/2ICv2Ln
“People who have had a direct experience with the hospital have seen the great work that goes on inside SickKids, and they have also seen the unacceptable limitations of our physical space itself,” says Ted Garrard, CEO, SickKids Foundation. “The current hospital was built for fewer patients and simpler challenges – this 1949 building has been outpaced by 21-century medicine, the technology we use to support our patients, and our approach to family-centred care. A new, reimagined hospital will provide the i
“Our goal was to shine a spotlight on what goes on behind the doors of the hospital, the life-or-death battles taking place every minute of every day that not everyone gets to see or appreciate,” says Craig McIntosh, Executive Creative Director with Cossette. “This project was ever-evolving based on who we met at the hospital on-set, and what their story was. We created a campaign that stayed true to the kids we were filming.” The fully-integrated marketing campaign is supported with a media buy, including