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2020 rocked our world: a global pandemic, economic uncertainty, political divisiveness, a rash of societal horrors and the proliferation of misinformation, it is no wonder consumer mistrust rose to a new high. As we get our vaccines, heal our PTSD, and return to the office, we need to examine how these events have altered the customer landscape and what we can do to repair the trust gap.
When consumer mistrust is high, and customers feel left behind by societal leaders, there are opportunities for Social CEOs to fill the gap.
"We live in a world today where our employees want to know us as humans. Our employees really care about culture. They care about your purpose. In fact, if you look at some of the latest surveys, employees will tell you that salary's not number one anymore.”